The CCC is an important measure of a company’s operational efficiency and liquidity. It reflects the time taken between outlaying cash for raw material and receiving cash from product sales. A shorter CCC means that a company is able to quickly convert its investments in inventory and other resources into cash, which is a sign of good liquidity and financial health. Conversely, a longer CCC can indicate inefficiencies in managing inventory or receivables, and could lead to cash flow problems.