Operated by TradeReply
Campaigns are managed and delivered through TradeReply’s own advertising platform.
TradeReply Advertising
Reach traders where discovery and decisions happen.
Build measurable campaigns for TradeReply’s stock and crypto trading audience across Community, educational content, discovery experiences, and the Marketplace—all through an advertising platform operated directly by TradeReply.
Reviewed before launch
Creatives and destinations are reviewed before paid campaigns can run.
Privacy-conscious targeting
Private portfolios, trades, broker connections, and profit or loss are not available for ad targeting.
Measurable billing
CPM is based on viewable impressions and CPC is based on validated clicks.
Built for the trading economy
Reach a focused audience without relying on a third-party ad network.
TradeReply brings trading analytics, education, community, and a dedicated Marketplace into one platform. Advertising gives businesses and sellers a direct way to reach people actively exploring trading tools, insights, products, and services.
Reach relevant audiences
Build campaigns for logged-out visitors, Free members, paid members, trial members, selected countries, languages, devices, and contextual content categories.
Appear in intentional placements
Advertising is placed deliberately across Community, educational content, discovery experiences, and sponsored Marketplace inventory.
Measure meaningful outcomes
Track viewable impressions, validated clicks, and spend. Campaigns are billed on delivery — not on a promised number of sales.
Protect user trust
Campaigns are reviewed, paid placements are clearly labelled, and advertisers never receive private member trading data.
Placement inventory
Show up across the moments where traders discover what comes next.
TradeReply advertising is added intentionally to selected surfaces. There is no site-wide ad injector, and paid inventory never replaces organic content.
Community
- Community right rail
- Native units between Community posts
- Organic posts are never replaced
- Paid units are clearly labelled
Blog and Education
- Between major index sections
- After selected articles
- Education listings
- Education sidebars
- Ads remain visually distinct from editorial content
Marketplace
- Sponsored listings in approved browse, category, and search positions
- Sponsored ranking remains separate from organic ranking
- Sponsored cards use current Marketplace listing information
- Marketplace selling and advertising remain separate products
Additional discovery surfaces
- Planned and approved inventory may include selected homepage content boundaries
- Relevant category pages
- Clearly separated sponsored search blocks
- Calculator result boundaries where an ad cannot be confused with financial output
Advertising stays out of trust-sensitive workflows.
TradeReply does not place third-party ads inside dashboards, trading analytics, account settings, authentication, checkout, billing, orders, security, support, or policy pages.
How it works
Create, review, launch, and measure from one advertising workspace.
Step 1 — Build your campaign
Choose your campaign objective, schedule, audience, placements, budget, and billing model.
Step 2 — Add your creative
Upload your approved image format, enter your message and destination, and preview the campaign across supported layouts.
Step 3 — Fund and submit
Add funds to your prepaid advertising wallet and submit the campaign for TradeReply review.
Step 4 — Launch and measure
Approved campaigns can begin serving when their schedule, budget, wallet, targeting, and destination requirements are satisfied.
Relevant without being invasive
Target the context and audience—not someone’s private trading account.
Available targeting
- Logged-out, Free, trial, or paid audience segment
- Country or region
- Language
- Device class
- Contextual page topic
- Approved placement
Private data protections
Advertisers cannot target using:
- Portfolio holdings
- Traded symbols
- Trade history
- Profit or loss
- Account value
- Deposits or withdrawals
- Broker connections
- Private strategies
- Private dashboards
- Individual Marketplace purchases
- Member identity
Advertisers receive aggregate campaign reporting. They do not receive TradeReply member identities or access to private trading data.
Contextual targeting is the default. Advertising preferences and applicable consent requirements are respected.
Marketplace advertising
Turn Marketplace visibility into measurable sales.
Eligible TradeReply sellers can promote their own Marketplace listings through clearly labelled sponsored placements. TradeReply can connect valid advertising clicks with qualifying Marketplace purchases, helping sellers understand campaign spend, attributed revenue, and return on ad spend.
Promote owned listings
Sponsored Marketplace campaigns can promote eligible listings owned by the advertiser.
Preserve organic ranking
Sponsored placements are clearly separated from organic Marketplace ranking and never replace all organic results.
Measure qualifying purchases
Attribution is limited to qualifying promoted order items and does not claim unrelated products in the same cart.
Marketplace selling and TradeReply Advertising are separate products. A seller can use either product without being required to use the other.
Flexible campaign buying
Pay for measurable delivery—not empty page loads.
Viewable impression campaigns
CPM campaigns are charged per thousand valid viewable impressions. A page response or DOM render alone is not treated as a billable impression.
A viewable impression requires at least half of the ad to remain visible for at least one continuous second on a visible page.
Validated click campaigns
CPC campaigns are charged when a click is validated through TradeReply’s signed click and redirect flow.
Duplicate, invalid, replayed, or otherwise disqualified traffic is not billed.
Advertising is prepaid through a separate TradeReply advertising wallet. Campaign-level and daily budget controls help advertisers manage spend.
Review and brand safety
Advertising should earn attention without compromising trust.
- Every paid creative and destination is reviewed before launch.
- Paid units are labelled Ad, Advertisement, or Sponsored.
- Advertiser identity is shown.
- Ads may not imitate TradeReply account, billing, security, staff, or system messages.
- Guaranteed-profit and risk-free-trading claims are prohibited.
- Pump-and-dump promotions, impersonation, fake reviews, fabricated results, and deceptive financial screenshots are prohibited.
- Higher-risk financial categories may require supporting documentation and additional review.
- TradeReply approval is not an endorsement.
- Advertising performance is not guaranteed.
FAQ
Frequently asked questions
Who can advertise on TradeReply?
Any eligible authenticated TradeReply member can create an advertiser account. A paid Essential, Plus, or Premium subscription is not required.
Can Free members advertise?
Yes. TradeReply membership and TradeReply Advertising are separate products. Free members must meet the same advertiser eligibility, payment, review, and policy requirements as other advertisers.
Who can see advertisements?
Logged-out visitors, Free members, trial members, and paid members may see advertisements on approved content, discovery, Community, and Marketplace surfaces.
Does TradeReply use an outside ad network?
No. TradeReply manages its advertiser accounts, campaigns, placements, delivery decisions, measurement, moderation, and reporting directly. Stripe and AWS provide supporting payment and infrastructure services.
Does TradeReply share private trading data with advertisers?
No. Advertisers do not receive member identities, portfolio holdings, trade history, traded symbols, profit or loss, account value, broker connections, or private strategy information.
How are campaigns billed?
Campaigns use prepaid advertising-wallet funds. CPM campaigns are charged on valid viewable impressions, while CPC campaigns are charged on validated clicks.
Can Marketplace sellers advertise their products?
Eligible sellers may promote eligible Marketplace listings they own through clearly labelled sponsored placements. Marketplace selling and advertising remain separate products.
Are campaign results guaranteed?
No. Review or approval does not guarantee reach, clicks, conversions, sales, or return on ad spend.
Ready to reach the TradeReply trading audience?
Create an advertiser account, build your first campaign, and prepare your creative for review.
For advertising questions, contact the TradeReply team.
