TradeReply Cookies Policy

Introduction

At TradeReply LLC (“TradeReply”, “we”, “us”, or “our”), we use cookies and similar technologies to enhance your experience on our website https://www.tradereply.com (“Site”), provide you with personalized content, and understand how our services are used. This Cookies Policy ("Cookies Policy") is a part of our Privacy Policy, and it explains what cookies are, how we use them, and how you can control your cookie preferences.

When you first visit the Site, you may be prompted to make choices about cookies and similar technologies in accordance with this Cookies Policy and applicable law. You can manage non-essential cookie and tracking preferences through Cookie Settings. Where consent is required by applicable law, non-essential cookies or similar technologies are used only in accordance with the choices presented to you. You may change or withdraw applicable consent through Cookie Settings.

Cookie Settings

In the footer of our Site, there is a link labeled “Cookie Settings” where you can manage your cookie preferences at any time. This tool allows you to adjust settings related to targeted advertising, personalization, analytics, and to exercise options such as “Do not sell or share my personal information” depending on your location. Within the Cookie Settings, you can also view details about the specific cookies we use, including those classified as essential. Please note that essential cookies cannot be turned off as they are strictly necessary for the Site’s operation. We manage and honor your cookie choices accurately based on your location and applicable privacy laws.

What Are Cookies?

Cookies are small text files sent to your browser and stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember your actions and preferences (such as login details, language, and other settings) over a period of time, so you do not have to re-enter them whenever you come back to the site or browse from one page to another.

The Site uses first-party cookies set by TradeReply and, where enabled through consent management, third-party cookies or similar technologies set by analytics, marketing, security, or other integrated providers named in Cookie Settings. Cookies may be stored as session cookies or persistent cookies depending on their purpose.

Information collected through cookies and similar technologies may include details such as your device IP address, browser type, language, operating system, the state or country from which you accessed the Site, date and time of your visit, the number of links you click on the Site, features you use, searches you perform, and data you save while on the Site. TradeReply may use this data for purposes including user authentication, interface customization, security, research, analysis, first-party advertising measurement, fraud prevention, and abuse prevention. Please see our Privacy Policy for more details.

How We Use Cookies

The Site uses cookies for various purposes, including:

  • Necessary Cookies: These cookies are necessary for the Site to function and cannot be switched off. They are usually only set in response to actions you take, such as setting your privacy preferences, logging in, or filling out secure forms. Legitimate interests provide the legal basis for these cookies.
  • Performance Cookies: These cookies allow us to analyze how visitors interact with our Site so we can measure and improve performance. We rely on your consent to place these cookies.
  • TradeReply Advertising measurement: First-party cookies and similar technologies may support TradeReply Advertising delivery, frequency management, and campaign measurement on approved surfaces. TradeReply Advertising is not operated through Google Ad Manager, Google AdSense, Meta Audience Network, or another outside ad network selecting TradeReply's internal ad inventory.
  • Third-party analytics: Where enabled, analytics cookies or similar technologies may help us understand how visitors use the Site. Consent may be required before these technologies are used.
  • Third-party marketing pixels: Where enabled, marketing or remarketing technologies may be used to measure or support TradeReply's own marketing. These are separate from TradeReply Advertising and are governed by Cookie Settings and the relevant provider policies.
  • Other integrations: Additional third-party cookies or similar technologies may support security, consent management, embedded media, or other integrated services shown in Cookie Settings when active.

In addition to cookies, we may use server logs, device signals, session identifiers, and similar technologies to protect against fraud, secure accounts, detect abuse, support rate limiting, and maintain session integrity. These tools may capture technical configuration details beyond traditional cookies.

We may share cookie-related data with service providers that help us operate the Site, subject to contractual safeguards and in line with our Privacy Policy.

Browser Controls

You can disable cookies through your browser settings. See the links below for popular browsers:

Google Chrome

Mozilla Firefox

Microsoft Edge

Safari (macOS)

Safari (iOS)

For other browsers, please consult their cookie documentation.

Web Beacons & Similar Technologies

TradeReply uses web beacons (also called pixel tags, tracking pixels, or clear GIFs) to monitor interactions and analyze how the Site and our emails are used. Web beacons are integrated into pages and emails rather than stored on your device, allowing us to track user behavior in real-time. They help us measure page visits, email opens, and engagement for legitimate business purposes, including fraud prevention and product improvement. Google Analytics 4 (GA4) and Google Tag Manager (GTM) are examples of services using web beacons that we partner with. For more details on how data is handled, see our Privacy Policy and Google’s Privacy Policy.

International Transfers

TradeReply and its service providers may process your cookie-related data in countries outside of your jurisdiction, including the United States, which may not have the same data protection laws. Where required for an international transfer, TradeReply uses an appropriate transfer mechanism or safeguard required by applicable law.

User Rights

Depending on your location, you may have the right to access, correct, delete, or restrict the processing of your data, as well as the right to data portability or to object to certain uses of your data. You also have the right to withdraw your consent at any time and to lodge a complaint with a data protection authority. Please visit our Privacy Policy for details on how to exercise these rights.

Retention

We retain data collected through cookies and similar technologies only for as long as needed to fulfill the purposes described in this Cookies Policy, or as required by applicable law.

Changes to Our Cookies Policy

We reserve the right to update this Cookies Policy at any time, including the types of third-party providers that may deploy cookies on our Site. Any updates will be posted on this page. Unless the law requires additional notice or renewed consent, this posting will serve as your notice of changes.