IEOs provide enhanced security and credibility compared to ICOs, as exchanges conduct due diligence before listing projects. They offer immediate liquidity, as tokens are tradable on the exchange soon after the sale. IEOs simplify the investment process by allowing users to participate directly through an exchange without managing external wallets. For blockchain startups, IEOs offer an efficient way to access a broad investor base while leveraging the exchange’s reputation and user base. Research the exchange hosting the IEO to assess its credibility and security standards.