ICOs provide a decentralized and accessible way for startups to secure funding without relying on traditional venture capital. They enable early adopters to invest in new blockchain projects with high growth potential. ICOs have driven innovation in the crypto space, fostering the development of decentralized applications and ecosystems. However, they also come with risks, including regulatory uncertainty and fraudulent schemes. Understanding the structure and risks of ICOs helps investors make informed decisions. Research the project's whitepaper, team, and roadmap before investing.